{"id":34098,"date":"2020-10-14T14:36:12","date_gmt":"2020-10-14T21:36:12","guid":{"rendered":"https:\/\/ciraapps.com\/?p=34098"},"modified":"2020-10-14T14:36:12","modified_gmt":"2020-10-14T21:36:12","slug":"como-escalar-empresas-de-software","status":"publish","type":"post","link":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/como-escalar-empresas-de-software\/","title":{"rendered":"C\u00f3mo escalar una empresa de software sin equipo de ventas"},"content":{"rendered":"<p>El fundador y Director T\u00e9cnico de Cira Apps, <a href=\"https:\/\/www.linkedin.com\/in\/vernweitzman\/\">Vern Weitzman<\/a>, comienza el a\u00f1o 2020 con una gran acogida en el <a href=\"https:\/\/profiles.forbes.com\/members\/tech\/profile\/Vernon-Weitzman-Founder-CTO-Cira-Apps-Ltd\/b5bf45f8-61bd-44c6-991d-262768d9990e\">Consejo de Tecnolog\u00eda de Forbes<\/a> (FTC). Como miembro del FTC, ha estado compartiendo con los lectores de Forbes su experiencia como empresario de Silicon Valley especializado en la creaci\u00f3n de soluciones de software empresarial.<\/p>\n<p>El 6 de enero de 2020, Weitzman habla de los comienzos de Cira Apps Ltd. y comparte lo que ha aprendido a lo largo de los a\u00f1os para convertir a Cira Apps Ltd. en la empresa que es hoy.<\/p>\n<blockquote><p>\u00abLe tom\u00f3 a mi primera compa\u00f1\u00eda -itrezzo- tres a\u00f1os para conseguir sus primeros 30 clientes, lo que representaba unos 25.000 usuarios. Eso no es fant\u00e1stico. Mientras probaba y probaba un poco m\u00e1s, tratando de encontrar una salida, gastamos tiempo, dinero y algunos de mis primeros empleados se fueron, ya que se dieron cuenta de que hab\u00eda pastos m\u00e1s verdes en otras partes de Silicon Valley.\u00bb<\/p><\/blockquote>\n<p>A continuaci\u00f3n se presentan algunas de las lecciones clave que Weitzman ha aprendido como Fundador y Director T\u00e9cnico de su siguiente empresa, Cira Apps Ltd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pasarse_a_la_nube_puede_generar_un_valor_instantaneo\"><\/span>Pasarse a la nube puede generar un valor instant\u00e1neo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>\u00abInicialmente consider\u00e9 que la nube era innecesariamente cara, dif\u00edcil de manejar y potencialmente propensa a averiarse. Me equivoqu\u00e9, pero no me sent\u00ed muy orgulloso de cambiar de rumbo\u00bb.<\/p><\/blockquote>\n<p>El retorno de la inversi\u00f3n se puede ver casi inmediatamente <a href=\"http:\/\/cirasync.com\/blog-articles\/business-strategies\/2020-marketing-strategies-saas\/\">cuando te mudas a la nube.<\/a> \u00a1Puedes incorporar a clientes empresariales en minutos! Y, nunca tendr\u00e1s que preocuparte por la seguridad de los datos porque la nube es m\u00e1s segura que tener servidores de datos f\u00edsicos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conozca_la_forma_en_que_los_clientes_operan_y_actue_en_consecuencia\"><\/span>Conozca la forma en que los clientes operan y act\u00fae en consecuencia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>\u00abAyuda saber c\u00f3mo les gusta operar a tus compradores. Si esperas llamar a los clientes en fr\u00edo y luego hacer presentaciones en PowerPoint, tu estrategia puede no funcionar tan a menudo.\u00bb<\/p><\/blockquote>\n<p>Los clientes empresariales a menudo realizar\u00e1n investigaciones independientes y s\u00f3lo se pondr\u00e1n en contacto con el equipo de soporte o con un representante de ventas cuando necesiten algo. Los clientes no quieren ponerse en contacto con usted para que les venda. Ellos tomar\u00e1n la decisi\u00f3n de comprar el producto dependiendo de los resultados de su investigaci\u00f3n independiente, su experiencia con la utilizaci\u00f3n del producto y sus interacciones con los representantes de soporte t\u00e9cnico y servicio al cliente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Olvidese_de_las_ventas_Cree_una_experiencia_centrada_en_el_cliente\"><\/span>Olv\u00eddese de las ventas. Cree una experiencia centrada en el cliente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>\u00abNos centramos en dar a los clientes una soluci\u00f3n r\u00e1pida y sin complicaciones que funcione, y eso funcion\u00f3 para nosotros\u00bb.<\/p><\/blockquote>\n<p>Debido a que la nube puede reducir el tiempo de incorporaci\u00f3n a tan s\u00f3lo unos minutos, el enfoque para el crecimiento de la empresa deber\u00eda ser la inversi\u00f3n en profesionales de servicio al cliente y de apoyo. Invertir y capacitar a estos profesionales para que consideren todos y cada uno de los posibles escenarios que se puedan producir o las preguntas que un cliente pueda tener sobre el producto, llevar\u00e1 inevitablemente a los clientes un paso m\u00e1s cerca de comprar su producto.<\/p>\n<p>\u00a1Lea el resto de la historia en <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2020\/01\/06\/how-to-scale-up-an-app-company-with-zero-sales-team\/#5f0e53856f4a\">Forbes<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El fundador y Director T\u00e9cnico de Cira Apps, Vern Weitzman, comienza el a\u00f1o 2020 con una gran acogida en el Consejo de Tecnolog\u00eda de Forbes (FTC). Como miembro del FTC, ha estado compartiendo con los lectores de Forbes su experiencia como empresario de Silicon Valley especializado en la creaci\u00f3n de soluciones de software empresarial. El [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_nextfly_llmd_date_locked":false,"footnotes":""},"categories":[10361],"tags":[],"ppma_author":[13546],"class_list":["post-34098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo escalar una empresa de software sin equipo de ventas | CiraSync<\/title>\n<meta name=\"description\" content=\"Olv\u00eddese de las ventas. 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Cree una experiencia centrada en el cliente. &quot;Nos centramos en dar a los clientes una soluci\u00f3n r\u00e1pida que funcione&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/como-escalar-empresas-de-software\/\" \/>\n<meta property=\"og:site_name\" content=\"CiraSync\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CiraSync\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-14T21:36:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cirasync.com\/wp-content\/uploads\/2020\/02\/How-To-Scale-Up_featuredimage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ema Zulic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CiraSync\" \/>\n<meta name=\"twitter:site\" content=\"@CiraSync\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ema Zulic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/como-escalar-empresas-de-software\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/como-escalar-empresas-de-software\/\"},\"author\":{\"name\":\"Ema Zulic\",\"@id\":\"https:\/\/cirasync.com\/es\/#\/schema\/person\/a179dfe101e83de2d1e79161e39e58d0\"},\"headline\":\"C\u00f3mo escalar una empresa de software sin equipo de ventas\",\"datePublished\":\"2020-10-14T21:36:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/como-escalar-empresas-de-software\/\"},\"wordCount\":551,\"publisher\":{\"@id\":\"https:\/\/cirasync.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/como-escalar-empresas-de-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cirasync.com\/wp-content\/uploads\/2019\/05\/default-image-cirasync_p-1.png\",\"articleSection\":[\"Estrategias de negocios\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/como-escalar-empresas-de-software\/\",\"url\":\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/como-escalar-empresas-de-software\/\",\"name\":\"C\u00f3mo escalar una empresa de software sin equipo de ventas | CiraSync\",\"isPartOf\":{\"@id\":\"https:\/\/cirasync.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/como-escalar-empresas-de-software\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/como-escalar-empresas-de-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cirasync.com\/wp-content\/uploads\/2019\/05\/default-image-cirasync_p-1.png\",\"datePublished\":\"2020-10-14T21:36:12+00:00\",\"description\":\"Olv\u00eddese de las ventas. 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