{"id":34114,"date":"2020-10-16T09:20:21","date_gmt":"2020-10-16T16:20:21","guid":{"rendered":"https:\/\/ciraapps.com\/?p=34114"},"modified":"2026-01-15T11:26:23","modified_gmt":"2026-01-15T18:26:23","slug":"estrategias-de-marketing-saas-para-2020","status":"publish","type":"post","link":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/","title":{"rendered":"Estrategias de marketing para ayudarle a vender SaaS en 2020"},"content":{"rendered":"<p>Hoy en d\u00eda, no necesitamos usar papiros o tablillas de arcilla para anunciar la venta de productos (o <a href=\"https:\/\/www.ancient-origins.net\/artifacts-ancient-writings\/4000-year-old-ancient-babylonian-tablet-oldest-complaint-020313\">registrar las quejas del servicio de atenci\u00f3n al cliente<\/a>), pero los fundamentos de la comercializaci\u00f3n y la venta siguen siendo los mismos. Se necesita un producto que la gente quiera o necesite, el precio es lo que los clientes est\u00e1n dispuestos a pagar, el producto se promociona a los posibles compradores en el momento y lugar adecuados. Lo que ha cambiado fundamentalmente es la tecnolog\u00eda, los canales y las t\u00e1cticas por las que ahora podemos encontrar a nuestros clientes y prospectos. (Para los amantes de la historia del mercadeo: vean esta genial <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31278\/the-history-of-marketing-an-exhaustive-timeline-infographic.aspx\">infograf\u00eda que muestra las tendencias de mercadeo<\/a> desde Gutenberg hasta los a\u00f1os 70, antes de Internet).<\/p>\n<p>La tecnolog\u00eda ha permitido al marketing conocer m\u00e1s que nunca a nuestros posibles clientes, pero esa misma tecnolog\u00eda ha permitido al <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/what-sales-should-know-about-b2b-buyers-in-2019\/\">comprador hacerse cargo del proceso de compra.<\/a> Esto hace que sea muy importante considerar nuevos canales y estrategias para llegar al comprador en el momento y el lugar adecuados cuando est\u00e1n buscando la soluci\u00f3n correcta.<\/p>\n<p>Hace unas semanas, el colaborador de The Weekly Trends, <a href=\"https:\/\/www.linkedin.com\/in\/jobilynjongjong\/\">Jobilyn Jong Jong<\/a>, pidi\u00f3 a 17 expertos en marketing que le dieran su opini\u00f3n sobre una estrategia que estaban a\u00f1adiendo a su mix de marketing para el 2020. La Directora de Marketing de Cira Apps, <a href=\"https:\/\/www.linkedin.com\/in\/sonyapelia\/\">Sonya Pelia<\/a>, nos dio su opini\u00f3n sobre la importancia de a\u00f1adir un programa de defensa y promoci\u00f3n del cliente a su plan de marketing. A continuaci\u00f3n, algunas de sus reflexiones.<\/p>\n<blockquote><p>\u00abCon un programa de defensa y promoci\u00f3n del cliente, sus clientes se convierten esencialmente en parte de sus equipos de producto, marketing y ventas. La recomendaci\u00f3n de un cliente feliz a un colega es a menudo mucho m\u00e1s eficaz que una llamada en fr\u00edo de un vendedor&#8230;\u00bb<\/p>\n<p>&nbsp;<\/p>\n<p>\u00abLa investigaci\u00f3n muestra que el 80% de los ingresos de una compa\u00f1\u00eda vendr\u00e1 del 20% de sus clientes actuales. Esto no es una sorpresa. Los prospectos siempre har\u00e1n una investigaci\u00f3n independiente para ayudarles a decidir si compran su producto. Parte de este proceso es escanear a trav\u00e9s de su sitio web, canales de redes sociales y sitios web de terceros para obtener historias y comentarios de otros clientes. Un programa de defensa y promoci\u00f3n del cliente hace que sus usuarios y su producto hablen por s\u00ed mismos sin ning\u00fan gasto adicional de marketing. Sus clientes son un recurso, y al aprovechar este recurso, sus campa\u00f1as de marketing ganan credibilidad y efectividad, el ciclo de ventas se acorta, la compa\u00f1\u00eda construye un producto basado en las necesidades del cliente, y esto impulsa los ingresos\u00bb.<\/p><\/blockquote>\n<p>El resto de la historia aqu\u00ed con <a href=\"https:\/\/theweeklytrends.com\/marketing-strategy-in-2020\/\">17 tendencias y estrategias de marketing para el 2020<\/a> incluyendo YouTube, podcasting, TikTock, branding, y chatbots impulsados por la IA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, no necesitamos usar papiros o tablillas de arcilla para anunciar la venta de productos (o registrar las quejas del servicio de atenci\u00f3n al cliente), pero los fundamentos de la comercializaci\u00f3n y la venta siguen siendo los mismos. Se necesita un producto que la gente quiera o necesite, el precio es lo que [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_nextfly_llmd_date_locked":false,"footnotes":""},"categories":[10361],"tags":[],"ppma_author":[13546],"class_list":["post-34114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategias-de-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estrategias De Marketing Para Vender Saas En 2020<\/title>\n<meta name=\"description\" content=\"&quot;La recomendaci\u00f3n de un cliente es m\u00e1s efectiva que una llamada de un vendedor&quot;. Estrategias de la directora de marketing de Cira Apps\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de marketing para ayudarle a vender SaaS en 2020\" \/>\n<meta property=\"og:description\" content=\"&quot;La recomendaci\u00f3n de un cliente es m\u00e1s efectiva que una llamada de un vendedor&quot;. Estrategias de la directora de marketing de Cira Apps\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"CiraSync\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CiraSync\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-16T16:20:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T18:26:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cirasync.com\/wp-content\/uploads\/2019\/04\/Cirasync_share_1200x630-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ema Zulic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CiraSync\" \/>\n<meta name=\"twitter:site\" content=\"@CiraSync\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ema Zulic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/\"},\"author\":{\"name\":\"Ema Zulic\",\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/#\\\/schema\\\/person\\\/a179dfe101e83de2d1e79161e39e58d0\"},\"headline\":\"Estrategias de marketing para ayudarle a vender SaaS en 2020\",\"datePublished\":\"2020-10-16T16:20:21+00:00\",\"dateModified\":\"2026-01-15T18:26:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/\"},\"wordCount\":498,\"publisher\":{\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cirasync.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/default-image-cirasync_p-1.png\",\"articleSection\":[\"Estrategias de negocios\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/\",\"url\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/\",\"name\":\"Estrategias De Marketing Para Vender Saas En 2020\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cirasync.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/default-image-cirasync_p-1.png\",\"datePublished\":\"2020-10-16T16:20:21+00:00\",\"dateModified\":\"2026-01-15T18:26:23+00:00\",\"description\":\"\\\"La recomendaci\u00f3n de un cliente es m\u00e1s efectiva que una llamada de un vendedor\\\". Estrategias de la directora de marketing de Cira Apps\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cirasync.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/default-image-cirasync_p-1.png\",\"contentUrl\":\"https:\\\/\\\/cirasync.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/default-image-cirasync_p-1.png\",\"width\":1200,\"height\":630,\"caption\":\"default image cirasync_p\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/articulos-blog\\\/estrategias-de-negocios\\\/estrategias-de-marketing-saas-para-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cirasync.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estrategias de marketing para ayudarle a vender SaaS en 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/cirasync.com\\\/es\\\/\",\"name\":\"CiraSync\",\"description\":\"Sync the Office 365 GAL, public folders and calendars to smartphones.\",\"publisher\":{\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cirasync.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/#organization\",\"name\":\"CiraSync\",\"url\":\"https:\\\/\\\/cirasync.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cirasync.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/CiraSync-Logo-.png\",\"contentUrl\":\"https:\\\/\\\/cirasync.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/CiraSync-Logo-.png\",\"width\":1200,\"height\":671,\"caption\":\"CiraSync\"},\"image\":{\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/CiraSync\\\/\",\"https:\\\/\\\/x.com\\\/CiraSync\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cira-apps-limited\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCdFkOfXlRAWRadzGit3jJZA\\\/videos\"],\"description\":\"CiraSync automatically syncs CRM, contact & calendar data from M365, Exchange & many CRMs to every smartphone.\",\"email\":\"support@cirasync.com\",\"telephone\":\"1 (202) 747 0888\",\"legalName\":\"CiraSync\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cirasync.com\\\/es\\\/#\\\/schema\\\/person\\\/a179dfe101e83de2d1e79161e39e58d0\",\"name\":\"Ema Zulic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/cirasync.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Ema-Zulic.jpg6908e25f5b970f7afc565f7c922b5564\",\"url\":\"https:\\\/\\\/cirasync.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Ema-Zulic.jpg\",\"contentUrl\":\"https:\\\/\\\/cirasync.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Ema-Zulic.jpg\",\"caption\":\"Ema Zulic\"},\"description\":\"Ema Zulic is the Vice President of Product Management and Customer Support at Cira Apps Ltd, where she drives product strategy, customer experience, and global support operations. With over 10 years of SaaS support expertise and more than 20 years of overall customer support leadership, Ema is blending deep technical insight with a passion for building high\u2011performing, customer\u2011centric teams. Her work focuses on delivering intuitive products, refining support processes, and creating seamless experiences for enterprise organizations. Outside of her leadership role, Ema shares practical, real\u2011world guidance to help companies strengthen their support models, improve operational efficiency, and elevate the customer journey.\",\"url\":\"https:\\\/\\\/cirasync.com\\\/es\\\/author\\\/ema-zulic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Estrategias De Marketing Para Vender Saas En 2020","description":"\"La recomendaci\u00f3n de un cliente es m\u00e1s efectiva que una llamada de un vendedor\". Estrategias de la directora de marketing de Cira Apps","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/","og_locale":"es_ES","og_type":"article","og_title":"Estrategias de marketing para ayudarle a vender SaaS en 2020","og_description":"\"La recomendaci\u00f3n de un cliente es m\u00e1s efectiva que una llamada de un vendedor\". Estrategias de la directora de marketing de Cira Apps","og_url":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/","og_site_name":"CiraSync","article_publisher":"https:\/\/www.facebook.com\/CiraSync\/","article_published_time":"2020-10-16T16:20:21+00:00","article_modified_time":"2026-01-15T18:26:23+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/cirasync.com\/wp-content\/uploads\/2019\/04\/Cirasync_share_1200x630-01.png","type":"image\/png"}],"author":"Ema Zulic","twitter_card":"summary_large_image","twitter_creator":"@CiraSync","twitter_site":"@CiraSync","twitter_misc":{"Escrito por":"Ema Zulic","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/#article","isPartOf":{"@id":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/"},"author":{"name":"Ema Zulic","@id":"https:\/\/cirasync.com\/es\/#\/schema\/person\/a179dfe101e83de2d1e79161e39e58d0"},"headline":"Estrategias de marketing para ayudarle a vender SaaS en 2020","datePublished":"2020-10-16T16:20:21+00:00","dateModified":"2026-01-15T18:26:23+00:00","mainEntityOfPage":{"@id":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/"},"wordCount":498,"publisher":{"@id":"https:\/\/cirasync.com\/es\/#organization"},"image":{"@id":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/cirasync.com\/wp-content\/uploads\/2019\/05\/default-image-cirasync_p-1.png","articleSection":["Estrategias de negocios"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/","url":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/","name":"Estrategias De Marketing Para Vender Saas En 2020","isPartOf":{"@id":"https:\/\/cirasync.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/#primaryimage"},"image":{"@id":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/cirasync.com\/wp-content\/uploads\/2019\/05\/default-image-cirasync_p-1.png","datePublished":"2020-10-16T16:20:21+00:00","dateModified":"2026-01-15T18:26:23+00:00","description":"\"La recomendaci\u00f3n de un cliente es m\u00e1s efectiva que una llamada de un vendedor\". Estrategias de la directora de marketing de Cira Apps","breadcrumb":{"@id":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/#primaryimage","url":"https:\/\/cirasync.com\/wp-content\/uploads\/2019\/05\/default-image-cirasync_p-1.png","contentUrl":"https:\/\/cirasync.com\/wp-content\/uploads\/2019\/05\/default-image-cirasync_p-1.png","width":1200,"height":630,"caption":"default image cirasync_p"},{"@type":"BreadcrumbList","@id":"https:\/\/cirasync.com\/es\/articulos-blog\/estrategias-de-negocios\/estrategias-de-marketing-saas-para-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cirasync.com\/es\/"},{"@type":"ListItem","position":2,"name":"Estrategias de marketing para ayudarle a vender SaaS en 2020"}]},{"@type":"WebSite","@id":"https:\/\/cirasync.com\/es\/#website","url":"https:\/\/cirasync.com\/es\/","name":"CiraSync","description":"Sync the Office 365 GAL, public folders and calendars to smartphones.","publisher":{"@id":"https:\/\/cirasync.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cirasync.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/cirasync.com\/es\/#organization","name":"CiraSync","url":"https:\/\/cirasync.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cirasync.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/cirasync.com\/wp-content\/uploads\/2019\/07\/CiraSync-Logo-.png","contentUrl":"https:\/\/cirasync.com\/wp-content\/uploads\/2019\/07\/CiraSync-Logo-.png","width":1200,"height":671,"caption":"CiraSync"},"image":{"@id":"https:\/\/cirasync.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CiraSync\/","https:\/\/x.com\/CiraSync","https:\/\/www.linkedin.com\/company\/cira-apps-limited","https:\/\/www.youtube.com\/channel\/UCdFkOfXlRAWRadzGit3jJZA\/videos"],"description":"CiraSync automatically syncs CRM, contact & calendar data from M365, Exchange & many CRMs to every smartphone.","email":"support@cirasync.com","telephone":"1 (202) 747 0888","legalName":"CiraSync"},{"@type":"Person","@id":"https:\/\/cirasync.com\/es\/#\/schema\/person\/a179dfe101e83de2d1e79161e39e58d0","name":"Ema Zulic","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/cirasync.com\/wp-content\/uploads\/2026\/01\/Ema-Zulic.jpg6908e25f5b970f7afc565f7c922b5564","url":"https:\/\/cirasync.com\/wp-content\/uploads\/2026\/01\/Ema-Zulic.jpg","contentUrl":"https:\/\/cirasync.com\/wp-content\/uploads\/2026\/01\/Ema-Zulic.jpg","caption":"Ema Zulic"},"description":"Ema Zulic is the Vice President of Product Management and Customer Support at Cira Apps Ltd, where she drives product strategy, customer experience, and global support operations. With over 10 years of SaaS support expertise and more than 20 years of overall customer support leadership, Ema is blending deep technical insight with a passion for building high\u2011performing, customer\u2011centric teams. Her work focuses on delivering intuitive products, refining support processes, and creating seamless experiences for enterprise organizations. Outside of her leadership role, Ema shares practical, real\u2011world guidance to help companies strengthen their support models, improve operational efficiency, and elevate the customer journey.","url":"https:\/\/cirasync.com\/es\/author\/ema-zulic\/"}]}},"authors":[{"term_id":13546,"user_id":12,"is_guest":0,"slug":"ema-zulic","display_name":"Ema Zulic","avatar_url":{"url":"https:\/\/cirasync.com\/wp-content\/uploads\/2026\/01\/Ema-Zulic.jpg","url2x":"https:\/\/cirasync.com\/wp-content\/uploads\/2026\/01\/Ema-Zulic.jpg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/posts\/34114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/comments?post=34114"}],"version-history":[{"count":0,"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/posts\/34114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/media\/9787"}],"wp:attachment":[{"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/media?parent=34114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/categories?post=34114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/tags?post=34114"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cirasync.com\/es\/wp-json\/wp\/v2\/ppma_author?post=34114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}