{"id":39053,"date":"2021-09-14T04:37:12","date_gmt":"2021-09-14T11:37:12","guid":{"rendered":"http:\/\/cirasync.com\/?p=39053"},"modified":"2026-03-13T20:18:14","modified_gmt":"2026-03-14T03:18:14","slug":"how-to-scale-apps-company","status":"publish","type":"post","link":"https:\/\/cirasync.com\/fr\/articles-du-blog\/strategies-dentreprise\/how-to-scale-apps-company\/","title":{"rendered":"Comment faire \u00e9voluer une entreprise d’applications – sans \u00e9quipe de vente"},"content":{"rendered":"

Le fondateur et Directeur Technique de Cira Apps, Vern Weitzman<\/a>, commence 2020 en beaut\u00e9 en \u00e9tant accueilli au Forbes Technology Council<\/a> (FTC). En tant que membre de la FTC, il a partag\u00e9 son expertise en tant qu’entrepreneur de la Silicon Valley sp\u00e9cialis\u00e9 dans la cr\u00e9ation de solutions logicielles d’entreprise avec les lecteurs de Forbes.<\/p>\n

Le 6 janvier 2020, Weitzman parle des d\u00e9buts de Cira Apps Ltd. et partage ce qu’il a appris au fil des ans pour faire de Cira Apps Ltd. l’entreprise qu’elle est aujourd’hui.<\/p>\n

\u00ab Il a fallu \u00e0 ma premi\u00e8re entreprise, itrezzo, trois ans pour obtenir ses 30 premiers clients, ce qui repr\u00e9sentait environ 25 000 utilisateurs. Ce n’est pas g\u00e9nial. Alors que je testais et testais encore plus, en essayant de trouver une issue, nous avons perdu du temps, de l’argent et certains de mes premiers employ\u00e9s, qui se sont rendu compte qu’il y avait des p\u00e2turages plus verts ailleurs dans la Silicon Valley. \u00bb<\/p><\/blockquote>\n

Vous trouverez ci-dessous quelques-unes des principales le\u00e7ons que Weitzman a apprises en tant que fondateur et directeur technique de sa prochaine entreprise, Cira Apps Ltd.<\/p>\n

<\/span>Le passage au cloud peut montrer une valeur instantan\u00e9e<\/span><\/h2>\n

\u00ab Au d\u00e9part, je consid\u00e9rais le cloud comme inutilement co\u00fbteux, difficile \u00e0 g\u00e9rer et potentiellement susceptible de tomber en panne. J’avais tort, mais je n’\u00e9tais pas trop fier pour pivoter. \u00bb<\/p><\/blockquote>\n

Un retour sur investissement peut \u00eatre vu presque imm\u00e9diatement lorsque vous passez au cloud<\/a>. Vous pouvez int\u00e9grer des clients d’entreprise en quelques minutes ! Et vous n’aurez jamais \u00e0 vous soucier de la s\u00e9curit\u00e9 des donn\u00e9es car le cloud est plus s\u00e9curis\u00e9 que d’avoir des serveurs de donn\u00e9es physiques.<\/p>\n

<\/span>Savoir comment les clients fonctionnent et agissent en cons\u00e9quence<\/span><\/h2>\n

\u00ab Cela aide si vous savez comment vos acheteurs aiment fonctionner. Si vous vous attendez \u00e0 appeler des clients \u00e0 froid, puis \u00e0 faire des pr\u00e9sentations PowerPoint, votre strat\u00e9gie peut ne pas fonctionner si souvent. \u00bb<\/p><\/blockquote>\n

Les entreprises clientes effectueront souvent des recherches ind\u00e9pendantes et ne contacteront l’assistance ou un repr\u00e9sentant commercial que lorsqu’elles ont besoin de quelque chose. Les clients ne veulent pas se connecter pour vendre. Ils prendront la d\u00e9cision d’acheter le produit en fonction des r\u00e9sultats de leurs recherches ind\u00e9pendantes, de leur exp\u00e9rience d’int\u00e9gration du produit et de leurs interactions avec le support technique et les repr\u00e9sentants du service client.<\/p>\n

<\/span>Oubliez les ventes. Cr\u00e9ez une exp\u00e9rience centr\u00e9e sur le client<\/span><\/h2>\n

\u00ab Mais nous nous sommes concentr\u00e9s sur la fourniture aux clients d’une solution rapide et transparente qui fonctionne et qui a fonctionn\u00e9 pour nous. \u00bb<\/p><\/blockquote>\n

\u00c9tant donn\u00e9 que le cloud peut r\u00e9duire le temps d’int\u00e9gration \u00e0 quelques minutes, l’objectif de la croissance de l’entreprise doit \u00eatre d’investir dans le service client et les professionnels de l’assistance. Investir et former ces professionnels pour qu’ils envisagent tous les sc\u00e9narios possibles qui se produisent ou les questions qu’un client peut avoir sur le produit rapprochera in\u00e9vitablement les clients de l’achat de votre produit.<\/p>\n

Lisez la suite de l’histoire sur Forbes<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"

Le fondateur et Directeur Technique de Cira Apps, Vern Weitzman, commence 2020 en beaut\u00e9 en \u00e9tant accueilli au Forbes Technology Council (FTC). En tant que membre de la FTC, il a partag\u00e9 son expertise en tant qu’entrepreneur de la Silicon Valley sp\u00e9cialis\u00e9 dans la cr\u00e9ation de solutions logicielles d’entreprise avec les lecteurs de Forbes. Le […]<\/p>\n","protected":false},"author":12,"featured_media":9787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_nextfly_llmd_date_locked":false,"footnotes":""},"categories":[12165],"tags":[],"ppma_author":[13546],"class_list":["post-39053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategies-dentreprise"],"yoast_head":"\nFaire \u00c9voluer Une Entreprise D\u2019Applications Saas<\/title>\n<meta name=\"description\" content=\"Blog CiraSync: Conseils et meilleures pratiques pour synchronisation contacts et calendriers Office 365.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cirasync.com\/fr\/articles-du-blog\/strategies-dentreprise\/how-to-scale-apps-company\/\" \/>\n<meta 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