{"id":39058,"date":"2021-09-14T04:20:27","date_gmt":"2021-09-14T11:20:27","guid":{"rendered":"http:\/\/cirasync.com\/?p=39058"},"modified":"2026-03-18T16:18:46","modified_gmt":"2026-03-18T23:18:46","slug":"2020-marketing-strategies-saas","status":"publish","type":"post","link":"https:\/\/cirasync.com\/fr\/articles-du-blog\/strategies-dentreprise\/2020-marketing-strategies-saas\/","title":{"rendered":"Strat\u00e9gies marketing pour vous aider \u00e0 vendre du SaaS en 2020"},"content":{"rendered":"<p>Aujourd&rsquo;hui, nous n&rsquo;avons pas besoin d&rsquo;utiliser du papyrus ou des tablettes d&rsquo;argile pour annoncer les produits \u00e0 vendre (ou <a href=\"https:\/\/www.ancient-origins.net\/artifacts-ancient-writings\/4000-year-old-ancient-babylonian-tablet-oldest-complaint-020313\">enregistrer les plaintes du service client<\/a>), mais les principes fondamentaux du marketing et de la vente sont toujours les m\u00eames. Vous avez besoin d&rsquo;un produit que les gens veulent ou dont les gens ont besoin, le prix est ce que les clients sont pr\u00eats \u00e0 payer, le produit est pr\u00e9sent\u00e9 aux acheteurs potentiels au bon moment et au bon endroit. Ce qui a fondamentalement chang\u00e9, c&rsquo;est la technologie, les canaux et les tactiques par lesquels nous pouvons d\u00e9sormais trouver nos clients et prospects. (Pour les passionn\u00e9s d&rsquo;histoire du marketing: <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31278\/the-history-of-marketing-an-exhaustive-timeline-infographic.aspx\">consultez cette infographie montrant les tendances du marketing<\/a> de Gutenberg aux ann\u00e9es 1970, avant Internet.)<\/p>\n<p>La technologie a permis au marketing d&rsquo;en savoir plus sur nos clients potentiels que jamais auparavant, mais cette m\u00eame technologie a permis \u00e0 <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/what-sales-should-know-about-b2b-buyers-in-2019\/\">l&rsquo;acheteur de devenir responsable du processus d&rsquo;achat<\/a>. Il est donc tr\u00e8s important d&rsquo;envisager de nouveaux canaux et strat\u00e9gies pour atteindre l&rsquo;acheteur au bon moment et au bon endroit lorsqu&rsquo;il recherche la bonne solution.<\/p>\n<p>Il y a quelques semaines, <a href=\"https:\/\/www.linkedin.com\/in\/jobilynjongjong\/\">Jobilyn Jong Jong<\/a>, contributeur de The Weekly Trends, a demand\u00e9 \u00e0 17 experts en marketing de fournir des informations sur une strat\u00e9gie qu&rsquo;ils ajoutaient \u00e0 leur mix marketing pour 2020. <a href=\"https:\/\/www.linkedin.com\/in\/sonyapelia\/\">Sonya Pelia<\/a>, directrice marketing chez Cira Apps, a fait part de ses r\u00e9flexions sur l&rsquo;importance d&rsquo;ajouter un programme de d\u00e9fense des clients \u00e0 votre plan marketing. Voici quelques-unes de ses r\u00e9flexions.<\/p>\n<blockquote><p>\u00ab Avec un programme de d\u00e9fense des int\u00e9r\u00eats des clients, vos clients font essentiellement partie de vos \u00e9quipes de produits, de marketing et de vente. La recommandation d&rsquo;un client satisfait \u00e0 un coll\u00e8gue est souvent bien plus efficace qu&rsquo;un appel \u00e0 froid d&rsquo;un sp\u00e9cialiste du marketing ou d&rsquo;un vendeur . . . \u00a0\u00bb<\/p>\n<p>&nbsp;<\/p>\n<p>\u00ab La recherche montre que 80 % des revenus d&rsquo;une entreprise proviendront de 20 % de ses clients existants. Ce n&rsquo;est pas une surprise. Les prospects m\u00e8neront toujours des recherches ind\u00e9pendantes pour les aider \u00e0 d\u00e9cider d&rsquo;acheter ou non votre produit. Une partie de ce processus consiste \u00e0 passer au peigne fin votre site Web, les canaux de m\u00e9dias sociaux et les sites Web tiers pour les t\u00e9moignages et les avis des clients. Un programme de d\u00e9fense des clients fait en sorte que vos utilisateurs et votre produit parlent essentiellement d&rsquo;eux-m\u00eames sans aucune d\u00e9pense de marketing suppl\u00e9mentaire. Vos clients sont une ressource, et en puisant dans cette ressource, vos campagnes marketing gagnent en cr\u00e9dibilit\u00e9 et en efficacit\u00e9, le cycle de vente se raccourcit, l&rsquo;entreprise construit un produit bas\u00e9 sur les besoins des clients, et cela g\u00e9n\u00e8re des revenus.<\/p><\/blockquote>\n<p>Lisez le reste de l&rsquo;histoire ici avec <a href=\"https:\/\/theweeklytrends.com\/marketing-strategy-in-2020\/\">17 tendances et strat\u00e9gies marketing pour 2020<\/a>, notamment YouTube, le podcasting, TikTock, la strat\u00e9gie de marque et les chatbots aliment\u00e9s par l&rsquo;IA !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, nous n&rsquo;avons pas besoin d&rsquo;utiliser du papyrus ou des tablettes d&rsquo;argile pour annoncer les produits \u00e0 vendre (ou enregistrer les plaintes du service client), mais les principes fondamentaux du marketing et de la vente sont toujours les m\u00eames. Vous avez besoin d&rsquo;un produit que les gens veulent ou dont les gens ont besoin, le [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_nextfly_llmd_date_locked":false,"footnotes":""},"categories":[12165],"tags":[],"ppma_author":[13546],"class_list":["post-39058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategies-dentreprise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strat\u00e9gies Marketing Pour Vendre Du SaaS En 2020<\/title>\n<meta name=\"description\" content=\"Blog CiraSync: Conseils et meilleures pratiques pour synchronisation contacts et calendriers Office 365.\" \/>\n<meta name=\"robots\" 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