Business Strategies
As The Walking Dead Returns, Don’t Let an Emergency Eat Your Company Alive
Up-and-running smartphone communications can mean the difference between life and death (or undeath). How do you make sure it all works? Whether you’re bolstering communications for real-life wildfires or a possible zombie apocalypse (as depicted in TV’s...
How Product-Led Growth Can Propel Your SaaS Company to Success—No Sales Team Needed
If you’re selling Software-as-a-Service (SaaS), you could do worse than follow the example of tech giants like Slack, Dropbox, Survey Monkey, Altassian, etc. These super-successful companies have experienced rapid growth and notoriety with a “product-led growth”...
How to Scale Up an App Company—With Zero Sales Team
Cira Apps Founder and CTO Vern Weitzman starts 2020 with a bang by being welcomed to the Forbes Technology Council (FTC). As an FTC member, he has been sharing his expertise as a Silicon Valley entrepreneur specializing in building enterprise software solutions with...
Marketing Strategies to Help You Sell SaaS in 2020
Today, we don’t need to use papyrus or clay tablets to advertise goods for sale (or record customer service complaints), but the fundamentals of marketing and selling are still the same. You need a product that people want or need, the price point is what customers...
Evaluating Your Company’s Cybersecurity Strength: 12 Key Indicators
Cybersecurity has become one of the major concerns for businesses today. According to a study conducted by the University of Maryland, hackers attack every 39 seconds, on average 2,244 times a day. Because of the high risk, companies need to be proactive and create...
Google Assistant Privacy Changes and What It Could Mean for Alexa
If you haven’t heard, your phone is listening to you. Both Google and Apple were using data collection and recording well before the average user was aware. This was particularly evident for Apple who hired contract workers to listen in and record user conversations...
How Automatically Synced Contacts and Calendars Save Companies Big Money
Big companies with very smart executive teams are doing something strange: often leaving piles of money on the table, because they’re not automatically syncing their contacts lists and calendars to smartphones. That’s the take from Cira Apps Ltd. Founder and CTO Vern...
2020 Tech Advice from Silicon Valley—The People in Charge of IT Need to Lead
The view from Silicon Valley? Being really good at building and maintaining technology is just not good enough for the tech leaders of 2020 and beyond. If they want to keep their jobs longer-term, they already need to bring higher value for their companies, says Cira...
